I told you once and I'll tell you again. Video Games are big business to the tune of about 10$ billion dollars and that's just the US and although Video Games are becoming more useful outside of the entertainment world, when it comes to E3 the stars come out. Everyone pushing products and marketing schemes from rapper 50 cent to ("my daddy owns Hitlon Hotels") Paris. 

There were also stars there that were just for the fun and are big video game kids themselves - one of those people who turns out pretty regularly is comedian and actor Sinbad. We caught him walking thru the E3 halls and he granted us a brief interview - check out the interview

Do you know your OLd skool Hip Hop Music stars? Guess who? I'll give you a clue from one of his lyrics to a famous rap song that changed the way companies marketed their products to the hip hop generation.

Here's the line:  "I'm - - - , in the place to be, I went to St. Johns University...

The Answer?
DMC (Darryl Mac) of Hip Hop Group RUN-DMC