Facebook Session:

- Over 150,000 pages and 85,000,000 fan connections

- you have to bring the most compelling content to where they are

- currently have over 24,000 Facebook applications over 1 million installs

- developers creating applications that can extend their brand or product experience

- News feed generates an automatic referral 

Advertising and Social Media

Facebook Ads - ad units will evolve beyond "banner-like" stuff and stay true to the social graph

Accelerate activity

Precise Targeting  - take info from public profiles and target specifically

What is a social ad?

- relevant apps, relevant ads

Insights & Management

look at the social environment as keyword of information to further target your audience

App examples:

iThink - use news feeds,  create an ad relevant to their service and tied to some specific action you want users to take, able to receive 20% monthly growth in page views and installs but now have 30,000 daily active users, part of their success was keeping it very organic

What about driving bizness to off-site:

Example: Ben & Jerrys Free cone day etc...

Social action experiment on facebook "thumbs up & down" still trying to get a feel about its value